What Makes a Good Website Homepage?

How to Design a Homepage That Grabs Attention and Converts Visitors

Your homepage is the most important page on your website. It’s the first thing most people see.

It’s your digital front door. Your elevator pitch. Your first impression.

So what makes a good website homepage—one that actually gets people to stay, scroll, and take action?

This guide breaks down the must-have elements, design principles, and mistakes to avoid so you can create a homepage that works.

Why Your Homepage Matters

If someone searches your business name or clicks your link on social media, the homepage is usually the first stop. In under 5 seconds, they’ll decide:

• Is this for me?
• Can I trust this business?
• What should I do next?

If your homepage isn’t clear, clean, and convincing—you’ll lose that visitor.

That’s why building a high-converting homepage isn’t about trends. It’s about structure, clarity, and trust.

Core Elements of a Great Homepage

If you’re wondering “what should my homepage include?”—start with these essentials:

1. A Clear Headline (Above the Fold)

• Say what you do in one sentence
• Use simple, specific language
• Make sure it’s visible without scrolling
  

2. A Subheadline That Adds Detail

• Explain how you help or what makes you different
• Focus on benefits, not just features
  

3. A Strong Call-to-Action (CTA)

• Tell visitors what to do next (book a call, shop now, explore services)
• Make it easy to find and click
  

4. Visual Proof or Credibility

• Client logos, testimonials, trust badges, media mentions
• Anything that builds authority and reduces doubt
  

5. Intro to Your Offer or Services

• Use 2–3 sections to briefly explain your main products or services
• Include links to full service or product pages
  

6. Navigation That’s Easy to Use

• Clear, minimal top menu
• Sticky navigation on scroll (optional but helpful)
• Mobile-friendly layout
  

7. Clean, Modern Design

• White space, consistent fonts, professional visuals
• Optimized for desktop and mobile

Bonus Elements That Improve Conversions

• Embedded video or short brand intro
• Featured blog posts or resources
• Lead magnet (free download or checklist)
• Live chat or chatbot
• Social proof from Instagram or Google reviews

What to Avoid on Your Homepage

If you’re Googling “why isn’t my homepage converting?”—these could be the reason:

• Cluttered layout or too much text
• Vague headlines that don’t explain what you do
• No clear next step (missing or weak CTA)
• Poor mobile responsiveness
• Outdated visuals or broken links

SEO Keywords and Search Phrases Covered

This blog is optimized to help your site rank for high-intent searches like:

• What makes a good homepage
• Homepage design tips for small business
• How to structure a website homepage
• Best homepage layout 2024
• Homepage elements that convert
• Homepage best practices
• Small business homepage checklist
• How to improve homepage SEO

Final Takeaways

A strong homepage does three things fast:

It communicates value, builds trust, and guides action.

To build a high-performing homepage, make sure it has:

• A clear and specific headline
• Strong call-to-action buttons
• Visual trust signals (logos, reviews, badges)
• Simple navigation and clean design
• Optimized structure for mobile and desktop
• Focused messaging aligned with your target audience
  

Want a homepage that actually works?

Book a free consultation and I’ll show you how to turn your homepage into your best sales tool.

Check out this blog next: https://www.lenscreation.com/post/website-speed-how-0-05-seconds-can-make-or-break-a-sale

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